This is a self initiated re-branding project of a favorite childhood pizza company. I've always loved the feel of the Hook & Ladder theme just as much as I love there pizza! I wanted to create a visual branding family that would give the restaurant a cohesiveness in there branding. I wanted the feeling to match the feeling you get after you walk through the front doors. I picked a fire house red, a fire hydrant blue, and a engine yellow. I also created a mascot, pizza dog, that can be used universally between graphics and merchandise. This was reviewed and prompted by Jenna Sliter, Project Manager at Barkley; also Chris Meier, Designer at Barkley, and his Associate Design Director.